Back in 2011 I coined the phrase “Buffalo Made” and began sketching a logo which became the monogram logo that remains the same today. A couple years later my obsession with Buffalo’s history and this rough idea for a brand came together when I took the old Bethlehem Steel logo and swapped the type out so it said Buffalo Made instead. This simple design—which remains a best seller today—was just what I needed. It was a theme. It was a way for me to tell stories and reimagine Buffalo’s rich history in new and original ways.