New Era


Ehrhardt Koch in Buffalo, New York

160 Delaware Ave, Buffalo, NY 14202

About New Era

New Era Cap Company is an iconic brand renowned for its high-quality headwear and strong ties to sports, fashion, and culture. Established in 1920 by Ehrhardt Koch in Buffalo, New York, New Era has evolved from a small family-owned business into a global leader in the headwear industry. The brand’s rise to prominence is closely linked to its association with professional baseball, becoming the official on-field cap supplier for Major League Baseball (MLB) in 1993. This partnership marked a significant milestone, solidifying New Era’s status as a pivotal part of the sport’s identity.

New Era is best known for its fitted cap, the 59FIFTY, a style that has become synonymous with the brand. The 59FIFTY cap is celebrated for its high-quality construction, customizable fit, and the ability to maintain its shape, making it a favorite among athletes, celebrities, and fashion enthusiasts alike. Beyond the 59FIFTY, New Era offers a wide range of styles including snapbacks, trucker hats, beanies, and more, catering to a diverse audience with varying tastes and preferences.

The brand’s influence extends beyond baseball, encompassing various sports leagues such as the National Basketball Association (NBA), National Football League (NFL), and others, further showcasing its versatility and appeal across different segments of the sports and entertainment industry. New Era’s collaborations with artists, musicians, and fashion designers have also played a vital role in its expansion into the lifestyle and fashion sectors, allowing the brand to continuously innovate and stay at the forefront of trends.

New Era’s commitment to quality, innovation, and style has not only made it a leader in the headwear market but also a cultural icon that represents self-expression and individuality. The brand’s ability to adapt and resonate with evolving consumer preferences has ensured its longevity and relevance for over a century, making New Era a respected name among generations of customers around the world.

Buffalo Location

160 Delaware Ave, Buffalo, NY 14202