Vidler’s 5 & 10


676 – 694 Main St, East Aurora, NY 14052

About Vidler’s 5 & 10

Vidler’s 5 & 10, located at 676 – 694 Main St, East Aurora, NY 14052, is a cherished retail landmark and a nostalgic throwback to the classic American five-and-dime stores of yesteryear. This family-owned and operated business has been a staple in the heart of East Aurora since its establishment, offering an expansive and eclectic mix of merchandise that spans across four interconnected historic buildings on Main Street. With its old-fashioned charm, Vidler’s 5 & 10 invites visitors into a world where the simplicity and wonder of shopping are revived.

A Journey Through Time and Treasures

Walking into Vidler’s is like stepping back in time. The store retains a vintage ambiance, complete with wooden floors that creak underfoot, original fixtures, and antique cash registers. Spread over two floors in each of its buildings, Vidler’s boasts an inventory that includes more than 75,000 items, making it one of the largest and most diverse five-and-dime stores still in operation today.

An Eclectic Assortment for All Ages

Vidler’s merchandise range is vast and varied, ensuring there’s something for everyone. From classic toys and games that spark nostalgia to modern kitchen gadgets, craft supplies, seasonal decorations, candy, and unique novelties, the selection is both comprehensive and whimsical. It’s this blend of the practical, the peculiar, and the playful that makes browsing through Vidler’s such a delightful experience.

A Destination for Locals and Tourists Alike

Vidler’s 5 & 10 is not just a shopping destination; it’s an experience. It draws both locals and tourists who come to enjoy the novelty of shopping in a store that feels like a living museum of retail history. The friendly staff add to the welcoming atmosphere, often providing personal anecdotes or assistance in finding that perfect item among the store’s extensive offerings.

Community-Centric and Family-Run

The Vidler family has been at the helm since the beginning, ensuring that the store continues to operate with a sense of community and family values at its core. This commitment to maintaining a personal touch and fostering a sense of belonging among customers has made Vidler’s more than just a store; it’s a cherished part of the East Aurora community.

Seasonal Events and Celebrations

Throughout the year, Vidler’s hosts a variety of seasonal events and promotions, adding a festive flair to the shopping experience. From Christmas in July sales to Halloween festivities and holiday celebrations, there’s always something happening at Vidler’s that reflects the store’s spirit of fun and community engagement.

In summary, Vidler’s 5 & 10 at 676 – 694 Main St, East Aurora, NY 14052, stands as a testament to the enduring appeal of the American five-and-dime store. Offering an unparalleled shopping experience filled with nostalgia, variety, and charm, Vidler’s remains a beloved destination for those seeking a trip down memory lane, a unique gift, or simply a joyful exploration of one of the few remaining treasures of retail history.

East Aurora Location

676 – 694 Main St, East Aurora, NY 14052