Vidler’s 5 & 10

Vidler’s 5 & 10, located in East Aurora, New York, is a nostalgic journey back in time to the classic American five-and-dime stores that were once a staple of small towns across the country. This iconic establishment has been a beloved destination for both locals and visitors for decades, offering an incredibly diverse array of merchandise spread across four connected 19th-century buildings on the town’s charming Main Street.

Founded in 1930 by Robert S. Vidler Sr., Vidler’s 5 & 10 remains a family-operated business, now overseen by the third generation of the Vidler family. Over the years, it has grown from a single storefront to become one of the largest and last remaining five-and-dime stores in the United States. The store’s commitment to maintaining a friendly, nostalgic shopping experience, coupled with its unique selection of goods, has made it a cherished institution and a symbol of East Aurora’s community spirit.

Walking into Vidler’s is like stepping into a treasure trove of novelty items, classic toys, crafts, kitchen gadgets, candy, and so much more. The store prides itself on its eclectic and extensive inventory, which includes both practical items and whimsical finds that cater to all ages and interests. Whether you’re looking for a specific item or just browsing, Vidler’s offers the kind of serendipitous shopping experience that is rare in today’s retail landscape.

Vidler’s 5 & 10 isn’t just a store; it’s a destination that evokes a sense of nostalgia and fun. With its old-fashioned candy counter, vintage signage, and wooden floors that creak underfoot, the store transports visitors to a bygone era of retail. It’s a place where memories are made, whether you’re reliving childhood moments through retro toys and games or discovering unique gifts that can’t be found anywhere else.

Vidler’s actively engages with the community and its visitors through events, promotions, and social media, maintaining a lively presence that adds to its charm. The store has also become a popular attraction for tourists seeking a unique shopping experience that contrasts with the uniformity of modern malls and e-commerce.

In an age where chain stores and online shopping dominate, Vidler’s 5 & 10 stands as a testament to the enduring appeal of the American five-and-dime store. It offers not only a vast and varied selection of products but also a welcoming atmosphere that celebrates the joy of discovery. For those looking to recapture the magic of traditional shopping or simply searching for something out of the ordinary, a visit to Vidler’s is sure to delight and surprise.


676 – 694 Main St, East Aurora, NY 14052