About Robert E. Rich Jr.

Robert E. Rich Jr.: A Lifelong Champion of Buffalo

Buffalo, NY, has seen its share of influential leaders, but few have left as lasting an impact as Robert E. Rich Jr. Born on January 25, 1941, Rich has built an extraordinary legacy as a successful businessman, philanthropist, and sports enthusiast. Whether through his leadership at Rich Products or his ownership of the Buffalo Bisons, his story is one of dedication—to his family’s business, his hometown, and the community he loves.

Carrying Forward a Family Tradition

As the son of Robert E. Rich Sr., the brilliant inventor of the world’s first non-dairy whipped topping and founder of Rich Products, Robert Jr. grew up in a family that valued hard work and innovation. Attending Nichols School in Buffalo, Rich developed not only a sharp mind for business but also a lifelong passion for sports, excelling in football, hockey, and squash.

After earning his degree from Williams College and an MBA from the University of Rochester, Rich joined the family business in 1964 as the president of its Canadian subsidiary. Just like his father, he had an eye for growth and took on roles that expanded the company’s reach and capabilities. By 1978, he had worked his way up to become the president of Rich Products, followed by his appointment as chairman in 2006 upon his father’s passing.

Leading Rich Products to New Heights

Under Robert E. Rich Jr.’s leadership, Rich Products became a global powerhouse in the frozen food industry. The company, still headquartered in Buffalo, boasts a portfolio of more than 2,000 products and does business in over 100 countries. Known for its innovation and customer-centric focus, Rich Products remains one of the largest family-owned food companies in the United States.

What makes Rich’s success even more meaningful is its commitment to Buffalo. Despite its global scale, the company never lost its connection to its roots. Robert Jr. ensured that Rich Products continued to invest in the community, creating jobs and opportunities for generations of Buffalonians.

Reinvigorating Buffalo’s Love for Baseball

While Robert Jr. has made significant contributions to the food industry, his love for sports has also shaped his legacy. In 1983, he purchased the Buffalo Bisons, a struggling Double-A baseball team, and transformed it into one of the most successful franchises in minor league baseball.

Rich’s efforts led to the team’s upgrade to Triple-A status in 1984 and the construction of Pilot Field (now Sahlen Field) in 1988—a beautiful downtown stadium that became a model for modern ballparks. Under his ownership, the Bisons enjoyed remarkable success, welcoming millions of fans and winning multiple league championships.

Rich’s ownership went beyond baseball—it was about creating memories and providing affordable, family-friendly entertainment. His dedication to the team and the city made the Bisons a source of pride for Buffalo, solidifying his place as a community icon.

A Commitment to Giving Back

Philanthropy has always been at the heart of Robert E. Rich Jr.’s leadership. Whether through his work with the Cleveland Clinic, where he chaired a campaign that raised over $1.5 billion, or his numerous donations to local and national charities, Rich’s generosity reflects his belief in improving lives and building stronger communities.

Even his passion for writing has become a vehicle for giving back. Rich has authored several books, with the proceeds supporting causes close to his heart, including the Cystic Fibrosis Foundation and Boys & Girls Clubs of Western New York.

A Legacy of Business and Community

From creating innovative business solutions to revitalizing Buffalo’s love for baseball, Robert E. Rich Jr. personifies the values of leadership, generosity, and pride in one’s hometown. He has successfully continued his family’s tradition of excellence while carving out his own enduring legacy.

For Buffalonians, Rich is more than just a businessman—he’s a community builder, a sportsman, and a champion of what makes this city great. His story serves as a reminder that true success is measured not by what you achieve, but by the positive impact you leave behind.

Thanks to Robert E. Rich Jr., Buffalo’s future remains as rich as its history.